Embrace Festival is a women’s Health Festival that aims to define Women’s Health as a speciality practice.

Solution: By creating an un-gendered and timeless brand identity this inspires all people to feel compelled in the cause. The Brand identity subvert what we think of when we think of ‘Women’s Health Services,’ which are typically depict, gendered colours, feminine brand elements.

BRAND ELEMENTS
Colours: Restrained and energising colour palette comprised of blue, white, black and grey, Then palette excites and inspires people to take action. In public outdoor advertising it grabs attention through its boldness.
Imagery: Showing the guest speakers of the event. Depicting them in action, and
Logo: Embrace Logo on its own has a fluid and concentric nature. Locked up in a pattern it forms a contrinues interlocking circles