The Challenge

The Woolloomooloo Connection, is the culmination of community members and organisations coming together in ‘collective impact ,’ to drive community change and outcomes for Woolloomooloo into the future. The following brand guidelines, amalgamates the work, attitude, and spirit of the collective, into a clearly defined brand identity that will ensure brand consistency and presence into the future.  The brand reflects the o feel personable friendly, and reflective of the community spirit.

The Solution - Forward Together

With a mission as follows “Woolloomooloo will be a thriving, happy and self-sufficient community, where all people feel safe, included, supported, connected, and involved in community.” The Woolloomooloo Connection brand identity reflects this future orientated goal, through the concept of Forward Together - The notion that when we unite we can create better futures. This is symbolised through the use of strong line work in the brand, and a sense of kinetic and forward energy. The grass roots quality of the brand is reflected in the friendly illustrative assets, and the brand colours, which are vibrant, and reflective of the colours of pace.